What is Digital Media?

In this post I want to clarify what digital media is followed by a second post where I define what kinds of digital media there are ... and of course put this always in context for the business world.

 

Of course there are different definitions of digital media. Here we want to see this from the viewpoint of business & marketing. So we are interested what digital media for the wider public is.

 

In this sense, Digital Media is an umbrella term for all kinds of media that are consumed on a digital device.

Well that was easy. Wasn't it?

 

Just note under this definition a TV news channel viewed on a mobile phone is also considered digital media.

 

You might also recall the term 'online media', which was used a LOT some years ago. The term online media was coined to separate the 'new media' from the 'old media' which are present in the 'offline' world - the offline media. So under this definition the above mentioned TV news channel would be an offline media, while a news blog would be an online media. Online and offline media was actually used for MEDIA sources, like publishing houses, TV stations etc., while the term 'digital media' is also used for a company's own website.

 

You can still find the term 'online media' being used in the Online Media Plan, which lists all the different digital MEDIA sources where you can place ads that you pay for: Online publications, website of a magazine, social media ads, search ads... but in an online media plan you would not find your own online posts you are posting on your company owned social media profile.

 

If you now want to learn more about the different kinds of digital media, you can click here.

 

... and if you think that this was helpful in answering your questions, I would be thrilled if you subscribe to our newsletter further down here on this page, to get updates on a regular basis.

 

Have a great day,

 

Sebastian

 

 

Photo by Joshua Sortino on Unsplash