Clubhouse - Beauty & Business Room - Beauty Trends 2021

Running the weekly 'Beauty & Business' room on Clubhouse it was pretty clear that we will revisit the trends 2021. The room was incredible as we had such a mixed crowd from formulators to dermatologist, from brand managers to brand owners, from all different backgrounds...

Looking at all that we had discussed in over 3 hours, some of the trends were:

Sustainability:

We heard from brand founders that working towards sustainable packaging is still a struggle in 2021, although it is of course worth the effort. This definitely gives an edge in your brand communication. And yes, sustainability is here to stay. 

Personalisation:

A trend we already saw in 2020, but which is getting more and more momentum in 2021 is the drive to personalisation. We want to own a fragrance created for us, we want to own a foundation that is perfect for my skin tone, we want the ingredients that are specifically selected for my skin. 

Start-Ups:

It is getting more and more difficult 'just to raise money' in the VC space. The trend that Harvard Business Review covered in 2020 will continue: You FIRST need to show that you are profitable and then you get access to the finance rounds. This is especially true for the beauty space, as more and more people establish their own brands. A trend that we see in Clubhouse, with so many energetic brand owners in the different rooms.

Products:

In the field of products, we heard that lip oils and lip masks are the trend for 2021. This might go hand in hand with the fact that they are hidden under masks for most of the past 12 months and now they need extra care.

Amazon:

Looking at the retail sector, don't count Amazon out. Not only do they get traction with existing beauty brands that look in times like these for additional distribution channels, but also Amazon ranks in the top 3 of search engines together with YouTube and Google.

Scalp:

Scalp treatments - may be also because of the pandemic - will grow in 2021. So you better be prepared.

These were just a handful of the amazing topics that we covered. The 'Beauty & Business' room runs every Thursday from 9pm UK / 4pm EST / 1pm PST on Clubhouse. Tune in!

Credit: Photo by Saulo Mohana on Unsplash, own picture