The Condensed Version of the e-book ’The 10 Biggest Mistakes Companies (and their Managers) Make in Digital’

After writing the e-book ’The 10 Biggest Mistakes Companies (and their Managers) Make in Digital’, I thought a very, very brief version would come in handy.

This is why you find here the list of these 10 mistakes:

1. TOO MANY ACTIVITIES RUNNING AT THE SAME TIME
   Focus on what really moves the needle.
2. NO CLARITY ON THE OUTCOME
   Define your specific outcome before and measure the result against it.
3. ACTION INSTEAD OF REACTION
   Drive digital for your company from the top, don't react but set the agenda.
4. OLD WORLD THINKING FOR THE NEW WORLD
   Be open to embrace the new thinking that is required in the digital world.
5. RELUCTANCE TO FIND NEW PARTNERS
   Don't get stuck in the old world and shut your eyes to partner with new forces.
6. DON'T UNDERSTAND
   There is no excuse to not empower oneself as a leader.
7. CONSTANT EDUCTION
   Digital is a great excuse to embark on an educational journey to up- skill oneself.
8. TEAM EFFORT
   Digital is a change that not only effects the marketing & sales teams but the whole company. This is a change that requires the whole company to work in tandem, as a team.
9. KPI DEFINITION
   Have your compass ready!
10. CLEAR STRATEGY FOR THE FUTURE
    It is important to have a clear strategy where to go, to embrace the future.

I would be delighted to talk through, how I can help you in not making these mistakes and how to empower you, so that you can skyrocket your business through digital. Best way to reach out to me? Contact me on LinkedIn by clicking here.

Onwards & Upwards,

Sebastian